We regret to inform our Herndon shoppers and supporters that we have pulled out of the Elden Center because of a lack of business. We found it quite a challenge to overcome no visibility, little foot traffic and the restrictive sign ordinances in the Town of Herndon. We appreciated our loyal following, small though it was, and hope that you will visit us at the Reston market where several of the Herndon vendors are also selling.
We also appreciate the offers of assistance, and we hope to work with those who volunteered to create a better atmosphere for the market and also for the small businesses in the center. They are suffering from the same situation, exacerbated by many empty storefronts, that we were, and our long-term goal is to involve them to create a real multicultural market at that site. Herndon would be a great location for a market that highlights the cultural diversity in our area — with food and music and other entertainments.
Thank you again — hope to see you again next year with a market that can be successful and a boon to the shopping center and the community.